StarCasinò, a brand owned by the online gaming company Betsson Group, now part of BML Ltd Group, launched the “Lucky Shots” competition in collaboration with AC Milan.
Announced with a video’s series that involved various Italian football stars challenging each other on penalty shots using special virtual playing cards, the competition gave the possibility to two Redblack team’s lucky fans to watch the sponsored match Milan – Fiorentina and challenge the football’s glories Franco Baresi and Daniele Massaro with penalty kicks.
On the occasion of the match, also everyone had the chance to measure the skill to score on a real playground set up at the San Siro stadium’s entrance. After the success achieved at the Meazza, the initiative was repeated for the game match Milan – Atalanta, where the same playground was set up in front of the Bergamo stadium.
Meridian Communications took care of the communication of the whole project, both online and offline, of the involvement of influencers from the football world to magnify its reach, in addition to the organization of the hospitality for press, talents, public and winners in the stadiums.
Il video Lucky Shots è stato realizzato da Connexia.