Gufo Cup

During the 2018 World Cup, StarCasinò, a brad owned by the online gaming company Betsson Group, now part of the BML Ltd Group, launched the Gufo Cup, a competition that raffled up to € 20.000 as play bonus for who “brought bad luck” to the national teams took the field in Russia.
Why Gufo Cup? Because incredibly that year Italy didn’t qualify for the World Cup and therefore all Italians could do was “to bring bad luck” the teams running for the World Cup.
For the launch of the competition, the well-known Italian rapper Shade created an exclusive freestyle dedicated to the Gufo Cup, a rhythmical and catchy piece, destined to become the football competition’s hit.
Meridian Communications managed the whole project’s communication, the selection and the rapper’s employment, in addition to the engagement of influencers who amplified the message on their channels by encouraging the communities “to bring bad luck”.